FOSTER PR
Case Study
The Company: Pivo, Inc
The Product: Pivo Pod AI Motion-Tracking Mounts
The Challenge:
Pivo, Inc. is a developer of AI technology solutions for content creators. Pivo specializes in helping creative people capture stunning, motion-tracking footage using their smartphones. In early 2022 I was approached by Pivo, Inc. to increase and improve public awareness of their line of products in the United States. As a South Korean based company, Pivo’s ability to achieve earned media exposure in the United States was limited by distance and inexperience.
The Solution:
In April of 2022 I launched a public relations campaign designed to land product reviews in multiple media niches. After developing targeted pitch angles and stories for each niche, I began an aggressive media outreach program aimed at securing product reviews and brand mentions. In addition to our media campaign, I also helped the company plan and execute its media strategy at the 2023 Consumer Electronics Show (CES) which resulted in multiple media stories, celebrity endorsements, and product reviews.
Rapid Results:
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20 press releases distributed
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43 media product reviews
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5000+ media mentions
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2 Million+ impressions
In a very short time, Pivo has quickly become a recognized brand name amongst content creators in the US and continues to grow it’s reputation as a leading developer of AI powered motion-tracking mounts.
